Meet Our Team

Welcome to Advantage Automotive, formerly known as Hadley Hargreaves. Run by Mike Jones, Managing Director and founder of the company, we have been manufacturing windscreen wash and wiper systems for many years now for a range of low volume automotive companies, from construction equipment such as JCB and Caterpillar to niche sports cars such as Lotus and Morgan.

We work closely with designers and toolmakers. In fact, our experience and expertise in this area means that we can take an idea to production and project manage this for our customers if needed. We therefore like to work on niche, small run projects that allow us to partner with our customers and help them to achieve their goals and do our bit to help their customers get what they need too.

We have recently diversified from pure automotive into a range of technical blow moulded products and are growing our business in this area. Our expertise with complex blow moulded applications combined with our end-to-end project management experience means that we are ideally placed to help entrepreneurial partners achieve their innovation goals.

Mike JonesManaging Director

Mike has run his own manufacturing businesses for over 30 years, mainly in the automotive sector. He originally trained as a surveyor before setting up his first manufacturing company producing electric winches for yachts. After a successful career in insurance fraud detection he set up the predecessor to Advantage Automotive. In his spare time he enjoys sailing, rallying and riding his horse.

Julie JonesMarketing Director

Julie is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. She has worked in marketing for over 30 years, predominantly in High Tech, Manufacturing and Automotive. After leaving a global blue chip she had her own marketing consultancy before moving into academia. She lectures in marketing at Aberystwyth Business School, is a director of Mid Wales Manufacturing and Myrick Training, and a Senior Examiner for the Chartered Institute of Marketing. In her spare time she enjoys riding her horses, going on sailing holidays and reading about history.

CharlieProduction & Quality Manager

Charlie has worked for Advantage for 10 years, rising to her present position of Office and Quality manager. She looks after all of the office-based processes such as sales, purchasing, book-keeping and quality/environmental standards. She also helps out in production when needed and has even been known to do some blow moulding! Outside work she and her partner spend time with their young daughter and enjoy walking in the countryside.

Our core values

Our values have always been to be a stakeholder business; caring for customers, employees, our supply chain partners and wider societies. Caring for the environment is second nature to us and we encourage our customers to use a percentage of recycled polymers in their bottles as the norm. We are currently working hard to deliver against all of these values as they are more important than ever in the turbulent times we are experiencing today.

We welcome the opportunity to talk with you and discuss how we can help you to achieve your goals. Until then please look around the site and any feedback on it would be welcomed.

Stakeholder company

We work hard to ensure a good working environment for our employees. Delivering top-quality goods to customers on time at a fair price, striving to exceed customer expectations. We work closely with our supply chain partners to maximise efficiency and effectiveness throughout the chain, delivering added value. We respect our neighbours and local people, aiming to be a responsible business within the local community.

Care for the environment

We minimise waste and recycle materials where at all possible, disposing of waste responsibly. We work with others to develop sustainable and biodegradable products, encouraging customers to utilise these wherever possible. We achieved accreditation to ISO14001 in August 2024.

Fairness in all we do

The company’s foundational ethos is that of fairness to all stakeholder groups. It is embedded in everything that we do and is the core of our value proposition to customers and partners.

What our clients say

We highly recommend Advantage Blow Moulding to any company looking for a reliable and innovative partner in the blow moulding sector.”

CARL • MD

We collaborate with many businesses and organisations